Golden Rush Foods California – Branding
California Spice One Drop at the Time

This California start-up company contacted us to pitch them an idea on their new product development. They got funded to create a new concept for table sauces that would tie the concept of California with recipes developed in specific areas of the Golden State.

We were presented with four different sauces each with its unique flavor and character. I have to say that this was probably an easy task for us to decide what we needed to do in order to come up with a concept that would be unique.

We gathered with a focus group and gave them a sample of each of the sauces and then we presented them with pictures of pre-selected locations in California and then asked them to associate the flavor to a place. We were surprise how almost everyone had the same associations. The result four different concepts: Mammoth Sonoma, Death Valley, Santa Cruz. We made our clients extremely happy and went ahead to develop the product with no changes to the concept.

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