Golden Rush Foods California – Branding
California Spice One Drop at the Time
This California start-up company contacted us to pitch them an idea on their new product development. They got funded to create a new concept for table sauces that would tie the concept of diverse landscape California with recipes developed in specific areas of the Golden State.
Our client gave us four different flavors, each with its unique flavor and character.
We gathered a focus group and gave them a sample of each. We then presented them with pictures of pre-selected locations in California. We asked them to associate the flavor to a place. Almost everyone had the same associations. This resulted in four different concepts: Mammoth, Sonoma, Death Valley and Santa Cruz. We made our clients extremely happy and went ahead to develop the product with no changes to the concept.
Thanks for visiting. My name is Carlos Sepulveda. I am currently the Creative Director for Apollo Interactive in California.
I have spent 13 years in visual communication, marketing, and advertising industry. I specialize in Digital Advertising, Performance Marketing, UI/UX, Branding, and Print. I also run my design studio called Sepulveda Creatives, which primarily focuses on commissioned projects.
I have worked in several digital and full-service agencies in Miami, FL and Los Angeles, CA., which has allowed me to work with several major brands in diverse industries including Travel & Leisure, Fitness, Insurance, Real Estate, Restaurant, and Fashion.
I graduated with a Bachelors of Science in Digital Arts from University of Oregon and completed a certification in Digital Marketing from Cornell University.
In my free time, I enjoy traveling, discover new cultures, and document my experiences with photography. I also enjoy composing and producing music.